Pricing approach
How projects are scoped and priced.
Projects are scoped around website size, data complexity, risk and how much implementation is included. We do not sell hours, and we do not hide the numbers — below is what the main types of work start at and what moves the number.
- Diagnostic
- From $1,500
- Focused fix
- From $2,500
- Migration
- From $7,500
- Monthly
- From $2,500 / mo
The principle
We sell a business problem, a scope and an outcome. If we cannot describe the outcome, we should not be quoting for the work.Starting figures
What each type of work starts at
A buyer should never feel that pricing is being hidden. These are real starting figures with the typical range beside them.
Growth Diagnostic
From $1,500
$3,500–$8,000 for a typical mid-market site
- Timeline
- 2–4 weeks
- Best for
- You know performance is wrong and need to know why before spending anything else.
What is included
- Analysis across all eight layers
- Prioritised findings with evidence and business impact
- Exact action items and owners
- 90-day roadmap and measurement plan
- A working session with your team
Focused fix project
From $2,500
$2,500–$7,500 for a defined technical or analytics fix
- Timeline
- 2–5 weeks
- Best for
- You already know the problem and want it fixed properly, once.
What is included
- One clearly defined problem, scoped and fixed
- Developer-ready specification with acceptance criteria
- Implementation or implementation review
- QA and post-change validation
Major technical project
From $7,500
$7,500–$20,000
- Timeline
- 6–12 weeks
- Best for
- Large sites where the fix is a system, not a task list.
What is included
- Architecture, indexation or programmatic work at scale
- Template and rule design with quality thresholds
- Phased implementation with your engineering team
- Monitoring by page type
Migration Protection
From $7,500
$7,500–$30,000+ depending on size and risk
- Timeline
- Starts 4–8 weeks before launch, runs 30 days after
- Best for
- You are replatforming, redesigning or changing domain and cannot afford to lose traffic.
What is included
- Pre-migration audit and risk register
- Value-scored URL inventory and tested redirect specification
- Technical, content and analytics requirements
- Launch-day QA with pass/fail criteria
- 30-day monitoring and a retained-versus-lost report
Analytics & Measurement
From $2,500
$2,500–$12,000 depending on stack complexity
- Timeline
- 1–2 weeks audit, 2–4 weeks implementation
- Best for
- Your numbers do not reconcile and decisions are being made on them anyway.
What is included
- GA4, GTM, ads and CRM audit
- Real-action testing through the whole chain
- Measurement plan built on your business definitions
- Corrected event and conversion set with dataLayer contracts
- Reconciliation report with the explained gap
Search Intelligence programme
From $2,500 / month
$5,000–$10,000 / month for a growth scope
- Timeline
- Monthly, month-to-month after onboarding
- Best for
- Organic is material to revenue and nobody is currently watching the whole system.
What is included
- Monthly analysis across search, revenue, technical, competitors and AI search
- Continuous monitoring with alerts, not month-end surprises
- Execution of agreed fixes
- A report that answers what changed, why, and what we do next
- A monthly meeting structured around decisions
These are starting figures for scoping conversations, not a rate card. A quote follows a short call and a look at your site, and it is fixed before work starts.
Transparency
What actually moves the number
So you can estimate roughly where you sit before you talk to us.
| Factor | Why it matters |
|---|---|
| Number of URLs | Drives crawl, analysis and segmentation effort more than anything else. |
| Number of markets and languages | Each market multiplies the search, technical and content analysis. |
| Data availability | Clean access is fast. Missing history, no CRM or no logs means more work for a less certain answer. |
| Platform and CMS | Some platforms make a fix a config change; others make it an engineering project. |
| Risk level | A live migration or a revenue-critical template needs more validation and more review. |
| Number of teams involved | Coordination across marketing, engineering, product and an existing agency is real work. |
| How much implementation is included | Specification only, review only, or us doing the work — three different numbers. |
Questions
Questions about money
Because the same service can be a two-week project or a three-month one depending on URL count, markets, data quality and platform. What we can do — and do above — is publish what the main types of work start at and exactly what moves the number.
Yes. Scope and price are agreed before work starts. If the scope needs to change mid-project we stop and discuss it rather than invoicing a surprise.
No. We sell a defined problem, scope and outcome. Hourly billing rewards slow work and makes it impossible for you to compare proposals.
Yes. If you hire us to implement, the diagnostic fee is credited against that project.
A $1,500 diagnostic on a smaller site. Below that, we would probably be taking money for something you can work out from a good checklist — and we would rather tell you that.