Resources
The checklists we actually use.
Downloads
Four checklists, in plain Markdown
- ~50 checks
Website launch checklist
Everything to verify before and immediately after any launch that changes URLs, templates or tracking. Crawl, redirects, canonicals, robots, sitemap, schema, forms, analytics, rendering, mobile and accessibility.
- Before / launch / after
Migration checklist
The full pre-migration, launch-day and 30-day sequence, including the redirect-map validation step most projects skip — coverage weighted by value rather than counted by URL.
- 7 stages, about a day
GA4 and GTM audit checklist
The audit order that finds real measurement problems: inventory, classify every conversion, perform real actions through the whole chain, then reconcile against the CRM and report the unexplained remainder.
- 40 prompts, 5 types
AI search visibility prompt set
A 40-prompt template across discovery, category, comparison, recommendation and brand questions, with the six dimensions to record per answer. Freeze the wording and run it monthly.
Why these are not gated
Buyers dislike being forced to give an email for something useful, and a checklist behind a form reaches fewer of the people it could help. If you want the version applied to your actual site, that is what the diagnostic is for.Longer reads
The thinking behind the checklists
- AI search
What AI search visibility actually means, and what nobody can sell you
You can measure how AI systems describe you. You cannot buy a placement. The difference between those two sentences is where most GEO marketing currently lives.
4 min - Technical SEO
The first 48 hours of an organic traffic drop
A drop always has a date. Finding the date, at day-level resolution, per template, eliminates more possible causes than any other single step — and most teams skip it.
5 min - Analytics
How to audit GA4 in a day (and why reading the interface is not auditing)
Almost every measurement problem we find is invisible in the GA4 interface and obvious in a traced real submission. Here is the order, and the four tests that find most of it.
4 min - Technical SEO
The quality floor: how to build programmatic pages that deserve to exist
The difference between a scalable page set and scaled content abuse is not the technology. It is whether a page must clear a defined threshold before it is allowed to be indexed.
4 min