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Find out what is actually stopping your growth.

Most companies do not have an SEO problem. They have an unknown problem. The Growth Diagnostic looks across your website, search data, analytics and AI search at the same time, and tells you which problems are worth fixing first.
Get a Growth DiagnosticSee how we work
Timeline
2–4 weeks depending on site size and data availability
Starting from
From $1,500
Shape
Fixed scope, fixed price, one working session included
Deliverables
8 items

The problem

You know performance is wrong. You do not know why.

Reports show clicks, impressions, sessions and rankings. None of them say which system is broken, how much it costs, or what to do on Monday. So teams either do nothing, or do the easiest thing instead of the most valuable one.

You probably recognise some of these

  • Your agency reports rankings; your CFO asks about revenue.
  • Traffic and leads have stopped moving together.
  • Different tools give different numbers and nobody knows which to trust.
  • You have a long list of SEO recommendations and no idea which two matter.
  • A previous project “fixed SEO” and nothing changed.

Who needs this

Is this for you?

  • Companies with 100+ important pages where mistakes get expensive
  • Marketing leaders who inherited a website they did not build
  • Teams whose organic performance changed and cannot explain it
  • Companies about to invest in a redesign, migration or content programme
  • Businesses that want a second opinion on an existing agency or in-house plan

Why it happens

What usually causes it

  1. Nobody owns the whole system — SEO, analytics, engineering and content each see one slice.
  2. Data lives in five tools that were never reconciled against each other.
  3. Technical decisions were made without knowing which URLs carry the revenue.
  4. Tracking was set up once, then changed by people who did not know what depended on it.
  5. The site grew faster than its architecture.

Scope, in detail

What exactly we check

Not a category list — the actual checks. If something is not on here and you need it, say so and we will tell you whether it fits the scope.

Business layer

  • What the company sells and what is worth the most
  • Lead and customer definitions
  • Sales cycle and decision makers
  • Markets that actually matter
  • What changed recently

Search layer

  • Search Console clicks, impressions, position by page and query
  • Query intent mix — brand, commercial, informational
  • Page-level winners and losers over time
  • Coverage and indexing reports
  • Competitor visibility on commercial queries

Technical layer

  • Full crawl: status codes, redirects, canonicals, robots, sitemap
  • Rendering — HTML response versus rendered DOM
  • Internal link graph and orphan pages
  • Pagination, parameters and faceted navigation
  • Core Web Vitals field and lab data
  • Structured data validity

Content & conversion layer

  • Commercial page coverage against real demand
  • Thin, duplicated and cannibalising pages
  • Landing page to conversion paths
  • Form and checkout friction
  • Traffic quality by landing page

Measurement layer

  • GA4 configuration, events and conversions
  • GTM container review and duplicate firing
  • Consent handling and its effect on reported numbers
  • Cross-domain and UTM governance
  • GA4 versus CRM reconciliation

AI search layer

  • Fixed prompt set run across available AI search surfaces
  • Brand mention, recommendation and citation status
  • Which sources those systems used instead of you
  • Factual accuracy of what is said about your company
  • Entity clarity on your own site

Deliverables

What you actually receive

Every important issue arrives in the same format: problem, evidence, why it matters, root cause, solution, exact actions, owner, priority and measurement.
Get a Growth Diagnostic
  • Prioritised problem list — every item with evidence, business impact and an owner
  • The evidence pack: crawl exports, GSC and GA4 analysis, screenshots, query data
  • Root-cause analysis, not a symptom list
  • Exact action items written so a developer can act on them
  • Priority scoring (P0–P3) with an impact-versus-effort view
  • Measurement plan — how we will know each fix worked
  • 90-day roadmap sequenced by dependency, not by wishlist
  • A working session to walk your team through it and answer questions

Process

How the work runs

Each step has an exit condition. We do not move on because time passed.

  1. Discovery

    A 60–90 minute session on the business first: what you sell, what is worth the most, where leads come from, what changed recently, and what would make this project a success.

    • Business model
    • Lead definition
    • Recent changes
    • Success criteria

  2. Access and data collection

    We request read access to the systems we need and nothing more, then pull the crawl, search, analytics and CRM data into one place.

    • GSC
    • GA4
    • GTM
    • Crawl
    • CRM export

  3. Analysis across eight layers

    Business, search, website, technical, content, conversion, measurement and AI search — analysed together, because most real problems live between two systems.

    • Cross-system analysis
    • Pattern detection
    • Competitor comparison

  4. Evidence and root cause

    Every finding gets tied to data we can show you. If the data does not support a conclusion, we say so and tell you what we would need to confirm it.

    • No-guessing rule
    • Human review of every conclusion

  5. Prioritisation

    Findings are scored on business impact, confidence and implementation effort, then sequenced so dependencies come first.

    • P0–P3
    • Impact vs effort
    • Dependency order

  6. Delivery and working session

    You get the report, the evidence pack and the roadmap, plus a live session where we walk your team through it in plain language.

    • Report
    • Evidence pack
    • 90-day plan
    • Q&A

What we need from you

Access and data

We ask for read access only, and only for what the question needs.
  • Google Search Console (read access, all relevant properties)
  • GA4 and Google Tag Manager (read access)
  • Website — production URL; staging if a rebuild is in progress
  • CRM export or a lead/revenue summary, where available
  • Google Ads and Meta, if paid traffic matters to the question
  • Existing crawler, keyword or backlink exports if you already have them
  • Your competitor list, and the products or markets that matter most

Measurement

What results can be measured

Agreed before the work starts, so nobody argues about the definition afterwards.
  • Non-brand organic clicks and impressions on commercial queries
  • Indexed valuable pages versus total pages
  • Organic conversions and qualified leads, reconciled against CRM
  • Revenue or pipeline per landing page
  • Tracking accuracy — the gap between GA4 and CRM
  • Core Web Vitals on the templates that carry traffic
  • AI search mention, recommendation and citation rate on a fixed prompt set

Afterwards

What happens when the project ends

You own the report and the plan, whether or not we do the work. If you want us to implement, the diagnostic becomes the scope for that project and its cost is credited against it. If you want your own team or your existing agency to implement, the action items are written to be handed over directly.
How scoping and pricing works

Why trust us

How we keep ourselves honest

  • Every finding carries the evidence it came from — you can check our work.
  • We write “we do not have enough evidence to confirm this” when that is the truth.
  • Fixed scope and fixed price. You know what you get before we start.
  • No ranking guarantees, no AI visibility guarantees, no vanity metrics.
  • If we do not think we can help, we say so before you pay.

Honest limitations

What this service will not do

Stated up front, because finding out later is worse for both of us.
A diagnostic finds and proves problems. It does not implement them — that is a separate decision you make afterwards.
Some conclusions need data you may not have (server logs, historical CRM). We will tell you what is unconfirmed rather than guess.
If your site is very small or very new, there may not be enough data for a diagnostic to be worth the money. We will say so.

Quick answers

Growth Diagnostic in nine questions

The same facts, stated plainly. Useful if you are skimming, and useful to any system trying to understand what we actually offer.
What is this service?
Find the highest-value problems stopping growth, with the evidence behind each one.
Who is it for?
Companies with 100+ important pages where mistakes get expensive; Marketing leaders who inherited a website they did not build; Teams whose organic performance changed and cannot explain it; Companies about to invest in a redesign, migration or content programme; Businesses that want a second opinion on an existing agency or in-house plan.
What problem does it solve?
You know performance is wrong. You do not know why.
What do you check?
6 areas covering business layer, search layer, technical layer, content & conversion layer, measurement layer, ai search layer.
What do you deliver?
Prioritised problem list — every item with evidence, business impact and an owner; The evidence pack: crawl exports, GSC and GA4 analysis, screenshots, query data; Root-cause analysis, not a symptom list; Exact action items written so a developer can act on them; Priority scoring (P0–P3) with an impact-versus-effort view; Measurement plan — how we will know each fix worked; 90-day roadmap sequenced by dependency, not by wishlist; A working session to walk your team through it and answer questions.
How long does it take?
2–4 weeks depending on site size and data availability
How much does it cost?
From $1,500. Fixed scope, fixed price, one working session included.
What access is needed?
Read access to GSC, GA4 and GTM; the website; CRM data where available
What happens after?
You own the report and the plan, whether or not we do the work. If you want us to implement, the diagnostic becomes the scope for that project and its cost is credited against it. If you want your own team or your existing agency to implement, the action items are written to be handed over directly.

Questions

Questions about growth diagnostic

Something else? hello@verqen.com

Evidence and further reading

Worked investigations and working notes on this subject.

Related services, problems and industries

The problems this service usually solves, and where we see them most often.